Now that I am committed to doing small music works, once again, I wanted to look back at how I came up with this well-worn plan version whatever. I believe I found the beginning of the idea in an email I sent to the EWA membership, paying tribute to Christy Skuban, a member who had passed away. The part of that email, in bold print, I am sure is key to that decision.
“I believe EWAs should do its own celebration of Christy and her art. …… through the….2025 Winter Art show. We could ask those who own works by Christy to display her work as the centerpiece of the exhibition. Then, alongside her art, I would suggest each member of EWA would also hang one piece of their art in the style of Christy.“
The words “in the style” gave me the opening to experiment, one more time, with going small. That is because Christy’s art was dingy, around two feet in height and smaller in width, with a depth around two inches. One other small motivation showed up in my notes that I put together for one of my short-lived therapist sessions. That note to myself read: Everything would make sense, up to this point, if this art sold. Christy’s art, especially in her hometown area she sold. Even in our EWA shows, her sales stood out. Of course, her art had a reasonable price for this area’s market. Her pricing started from just under two-hundred to three-hundred. My art has never been that cheap. That means to no sales in years. That translates either the problem is the art or the pricing. Okay, one more time. Let’s see if it is the price.
Simplifying my artworks design by abstracting my notation and keeping the width under three feet will save considerable cost and time. Reducing the cover music’s complexity, length, and moving to the cheaper 2Watt stereo system will save time and money. I still won’t price anywhere near Christy, but I am aiming for these mini works to have a retail value of around plus or minus five hundred dollars. That amount is still pricey for this local art market, but within sale possibility. If I can sell them here, along with their easy to travel size, these two ideas may open doors to bigger sales outside the area,
My colors for the project are an easy and diverse list. All I had to do was to look at the album cover.
The many attempts over many years to find the sweet spot for an entry level art market for this art reminds me of a quote from a television interview of a creative person: “No one fails, they just stop trying.” That lead to my search for the original, which I think is from Albert Einstein, “You never fail until you stop trying.” Interestingly, that partially sums up a new way of thinking I eked out from one of my 8 tele visit therapy sessions. To append that quote, I have my stand by motivation words: “The closer you are to success, the nearer you are to failure.” If only Vincent Van Gogh would have known.
Scott Von Holzen












