This is a commissioned artwork for the Chevrolet Like A Rock commercial that aired from 1991 to 2004. In this image, as I have always done, I place the music moving from left to right. The color of that music is a tinted Primary Cyan, which is a close match to the blue across the front of every Chevrolet dealership. I am using darker shades of that same blue for the other parts of the music, to avoid one-color-boredom. At the top of this image is a clamp, to improve the glued bond between wood and aluminum.
Although my Father, a lifetime car guy, made his money with a Ford Lincoln Mercury, heavy truck dealership, I think he was generally more a General Motors car person. Of course being a true car lover, his last, most favorite and greatest car he ever owned was his S Class 500 Mercedes sedan. Still, my early car memories are of his first Cadillac. I can see it today as a 1964, probably an aspen white, De Ville. For Dad buying a Cadillac was more than having a great car. Thinking back I wonder if for him that Cadillac was a defining moment. Maybe that was the point where he no longer thought of himself as a son of a Swiss immigrant. From then on, he wanted to be known as a respected and successful American businessman.
Creating the Chevrolet logo brings back those memories of growing up in the automobile business that my Father built. To this day I still love the sight and smells of new cars on the showroom floor. And like my Dad’s Cadillac, I had a car passion: “Like a rock, I was strong as I could be, Like a rock, nothin’ ever got to me, Like a rock, I was something to see.” My car was my red 1968 Mustang, and then my yellow 1970 Mach I Mustang. There where the road and bar trips with friends, but the best part came in fall when I drove my Mustangs back-and-forth, and around the streets of Madison. I was particularly proud, to let the campus ladies, take full advantage of getting around that little big city, with me, in my cool wheels. I too, like Dad, once thought, I was something to see.
Scott Von Holzen