
I posted what I thought was the final layout for this artwork in the previous blog entry. After returning to this layout a few days later, I did not like what I saw. It reminded me too much of the 2022 artwork, Metamorphsis2. The similarity concerned me. I wanted an updated look. I believe this current is a move in the right direction. It opens up the work but still leaves enough canvas to fill with the words “We ain’t never getting older.”
This art is not about prettiness or technical excellence. It is about presenting a professional image both visually and in its performance that grades a very good (looks near mint until looking closer). That is the sweet spot for me. I put in my time, detail, and design in each artwork. Being concerned with aesthetic beauty, or the spectacular finish of near-mint fine-art craft would put me over the top. Anyway, a high-quality finish plagues much of today’s so-called art. I don’t underestimate the beauty, skill, and effort required to create a finely tuned and executed craft. Such art certainly has value and a big edge in today’s exhibition jurors. That may be why so much of today’s art I see as kitsch with a token hook to stand out from the crowd, or simply a piece of craft created by an artisan. See, this Washington Post article confirms some of my thinking about craft art. I am concerned with this art is will it fit in the car and will it store? Finally, does it reflect the person I see in the mirror? In the mirror, I see a face of a person who is all about what is art. When I look at my music boxes, I want to see that reflection in the workmanship and the music.
The image of Malevich’s Black painting seen below in the upper corner certainly is art, but not finely crafted. Below is a work by Jeff Koons that is also considered art. But is it art or just an expensive craft? One version sold for over five million dollars.
“It just seems to me seems to me, that only a really low IQ population could have taken this beautiful” form of expression that is art, ” It looked pretty good. It was pristine. Paradise. Have you seen it lately? Have you inspected it lately? It’s…… embarrassing”. It is all high craft and without curiosity, without imagination. Art with no purpose other than to look perfect on a stranger’s wall, or a vaulted investment. It just seems to me, in today’s contemporary art, the drive is not to create something original but to use a “hook,” that becomes a highly crafted ordinary.


Scott Von Holzen






